What customers feel and want is the north star of every marketing decision.
Everyone wants marketers to measure everything. Even the squishy, hard-to-measure things. Like qualitative customer feedback. Complex, expensive research methodologies can tell you purchase intent or brand affinity but there isn’t always time or budget for that.
As a marketer you don’t want to develop messaging without some understanding of your customers. Hard numbers from quantitative data aren’t enough. You need to know what customers are telling you in their own words across channels without spending hours or days pulling it together, reading every comment, and categorizing each reply.
Viable helps you get to know your customers better by bringing together qualitative feedback and analyzing it automatically so you can be better informed in your day-to-day. With fully contextualized natural language reports about what customers are saying, you don’t waste time waiting for answers.
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