Is learning what your customers think always worth the investment?
Surprisingly, not everyone's convinced.
For decades, companies have relied on score-based metrics (NPS, CSAT, CES) or usability testing to understand customers. But are these methods enough to inform product and customer initiatives?
Watch our on-demand webinar on this topic.
Learn from leading UX researchers about what’s worked, what hasn’t, and what practical alternatives can provide deeper customer insights to effectively drive growth.