On demand webinar: the customer research most likely to grow your business

Is learning what your customers think always worth the investment?

Surprisingly, not everyone's convinced.

For decades, companies have relied on score-based metrics (NPS, CSAT, CES) or usability testing to understand customers. But are these methods enough to inform product and customer initiatives?

Watch our on-demand webinar on this topic.

Learn from leading UX researchers about what’s worked, what hasn’t, and what practical alternatives can provide deeper customer insights to effectively drive growth.

Featuring:

• Cindy Alvarez, Director of Customer Research, GitHub; Lean Customer Development author
• Celeste Ridlen, Head of Research, Hosting, Airbnb
• Vanessa Van Schyndel, User Experience Researcher, Figma
• Grace Vorreuter, Staff User Researcher, GitHub

Watch Now!