Understand voice of customer consulting and find 11 exceptional VoC consultants who can help your business thrive.

11 Outstanding Voice of Customer Consultants

Nicole Bansal, September 25, 2023

Understand voice of customer consulting and find 11 exceptional VoC consultants who can help your business thrive.

See how Viable's AI transformed app reviews into actionable artifacts like a Strategic Action Plan, Social Media Playbook, and PRD.

Unlocking Mobile App Insights: A Deep Dive into Albertsons User Reviews & Feedback

Nicole Bansal, September 18, 2023

See how Viable's AI transformed app reviews into actionable artifacts like a Strategic Action Plan, Social Media Playbook, and PRD.

Strengthen Your Brand with the Help of a Customer Happiness Team

Nicole Bansal, September 05, 2023

See how a customer happiness team can help you consistently delight customers, fostering loyalty, and reducing churn.

Explore the ranges of product operations salaries for a variety of roles in this comprehensive guide.

Product Operations Salaries: Benchmarks for Managers, Directors, Analysts

Nicole Bansal, September 05, 2023

Explore the ranges of product operations salaries for a variety of roles in this comprehensive guide.

What Is a Customer-First Strategy in Business?

Nicole Bansal, August 22, 2023

Learn how a customer-first strategy can amplify your business success, foster loyalty, and elevate your brand's reputation.

Learn how to start a Voice of the Customer (VoC) program from scratch in this ultimate step-by-step guide.

How to Start a VoC Program: The Ultimate Step-by-Step Guide

Nicole Bansal, August 21, 2023

Learn how to start a Voice of the Customer (VoC) program from scratch in this ultimate step-by-step guide.

Unpack what product operations is and its role in optimizing product, engineering, and customer success.

What Is Product Operations and Why Might I Need It?

Nicole Bansal, August 16, 2023

Unpack what product operations is and its role in optimizing product, engineering, and customer success.

Explore 11 of the top VoC tools to collect and analyze customer feedback, enhance products, and improve the customer experience in 2023.

Top 11 VoC Tools to Amplify Customer Feedback in 2023

Nicole Bansal, August 15, 2023

Explore 11 of the top VoC tools to collect and analyze customer feedback, enhance products, and improve the customer experience in 2023.

Discover strategies, best practices, and advanced AI tools to take your voice of the customer program to the next level.

Voice of the Customer Programs: Strategies and Best Practices

Nicole Bansal, August 14, 2023

Discover strategies, best practices, and advanced AI tools to take your voice of the customer program to the next level.

Learn how to conduct effective Voice of the Customer (VoC) research and turn data into actionable insights.

How to Do Voice of Customer Research and Analysis—the Process

Nicole Bansal, August 02, 2023

Learn how to conduct effective Voice of the Customer (VoC) research and turn data into actionable insights.

Unlock the power of AI for analyzing tweets (or x's) from Twitter and discover hidden sentiments with Viable.

How to Analyze Tweets to Uncover Hidden Sentiments with AI

Nicole Bansal, August 01, 2023

Unlock the power of AI for analyzing tweets (or x's) from Twitter and discover hidden sentiments with Viable.

Trying to build the ultimate Voice of the Customer (VoC) program? Get started with these top 10 VoC survey question examples.

10 Must-Have VoC Survey Questions & How to Get Started

Nicole Bansal, July 31, 2023

Trying to build the ultimate Voice of the Customer (VoC) program? Get started with these top 10 VoC survey question examples.

Unlock valuable insights from your surveys with leading analysis tools like AI-powered Viable for deep analysis and data-driven answers.

The Top Survey Analysis Tools To Unlock Customer Insights (2023)

Nicole Bansal, July 20, 2023

Unlock valuable insights from your surveys with leading analysis tools like AI-powered Viable for deep analysis and data-driven answers.

Will OpenAI's ChatGPT Code Interpreter mark the end of AI data pipelines?

The Future of AI: Code Interpreter VS. Data Pipelines

Daniel Erickson, July 20, 2023

Will OpenAI's ChatGPT Code Interpreter mark the end of AI data pipelines?

Learn how College Ave leveraged AI to analyze data from Zendesk, Delighted by Qualtrics, and Yotpo to improve customer satisfaction.

Case Study: How College Ave Leveraged Generative AI Analysis to Improve Customer Satisfaction

Nicole Bansal, July 19, 2023

Learn how College Ave leveraged AI to analyze data from Zendesk, Delighted by Qualtrics, and Yotpo to improve customer satisfaction.

See how AI tools like Viable are giving product managers an edge, enabling them to make precise decisions aligned with customer needs.

The Role of AI in Data-Driven Product Management

Nicole Bansal, July 18, 2023

See how AI tools like Viable are giving product managers an edge, enabling them to make precise decisions aligned with customer needs.

Get actionable insights from Apple iOS and Google Play app store reviews automatically with Viable's AI-powered analysis platform.

How to Analyze App Store Reviews Automatically

Nicole Bansal, July 17, 2023

Get actionable insights from Apple iOS and Google Play app store reviews automatically with Viable's AI-powered analysis platform.

Unlock the power of text analysis with Viable. Understand context, sentiment, and extract insights from vast amounts of data with AI.

What is Text Analysis?

Nicole Bansal, July 11, 2023

Unlock the power of text analysis with Viable. Understand context, sentiment, and extract insights from vast amounts of data with AI.

Redefine customer experience management with Gladly & Viable. Understand your customers on a deeper level with AI-powered insights.

Gladly + Viable: People-Centered Customer Experience Management

Nicole Bansal, July 11, 2023

Redefine customer experience management with Gladly & Viable. Understand your customers on a deeper level with AI-powered insights.

The Best Customer Feedback Tools in 2023

Nicole Bansal, July 10, 2023

Take your customer experience management to the next level with the best customer feedback tools in 2023.

Consolidate interactions, gain a holistic view of the customer journey, and unlock hidden insights with Kustomer and Viable.

Kustomer + Viable: Your Go-To Customer Insights Toolkit

Nicole Bansal, June 28, 2023

Consolidate interactions, gain a holistic view of the customer journey, and unlock hidden insights with Kustomer and Viable.

Streamline customer operations and uncover hidden sentiments. Get real-time feedback and tailor objectives for actionable insights.

Front + Viable: Changing the Customer Experience Management Landscape

Nicole Bansal, June 26, 2023

Streamline customer operations and uncover hidden sentiments. Get real-time feedback and tailor objectives for actionable insights.

Learn how Sticker Mule was able to leverage Viable's AI to automatically analyze their data from Kustomer, Delighted by Qualtrics, and more.

Case Study: How Sticker Mule Boosted Customer Experience & Efficiency with AI Insights

Nicole Bansal, June 21, 2023

Learn how Sticker Mule was able to leverage Viable's AI to automatically analyze their data from Kustomer, Delighted by Qualtrics, and more.

Break free from the addiction of seeking more inputs. Translate existing feedback into unique insights and make creative product choices.

Why Product Managers Should Stop Collecting User Feedback

Nicole Bansal, June 20, 2023

Break free from the addiction of seeking more inputs. Translate existing feedback into unique insights and make creative product choices.

Learn how to create impactful customer satisfaction (CSAT) surveys by exploring these effective examples.

6 Effective Customer Satisfaction Survey Examples

Nicole Bansal, June 19, 2023

Learn how to create impactful customer satisfaction (CSAT) surveys by exploring these effective examples.

Find the best generative AI tools to become more efficient, gain insights, and improve your decision-making.

Top Generative AI Tools for Product, Customer Experience, and HR

Nicole Bansal, June 08, 2023

Find the best generative AI tools to become more efficient, gain insights, and improve your decision-making.

Leverage AI to get more out of your surveys and customer feedback with the seamless integration between Delighted and Viable.

Delighted + Viable: Analyze Surveys with Generative AI

Nicole Bansal, June 06, 2023

Leverage AI to get more out of your surveys and customer feedback with the seamless integration between Delighted and Viable.

Combine Intercom, a leading customer messaging platform, with Viable's AI-powered text analysis tool to revolutionize your customer support.

Intercom + Viable: Unleashing the Power of AI in Customer Service

Nicole Bansal, June 02, 2023

Combine Intercom, a leading customer messaging platform, with Viable's AI-powered text analysis tool to revolutionize your customer support.

See how companies in various industries are harnessing generative AI to uncover actionable insights and transform their operations.

Text Analysis Examples That Show the Power of Generative AI

Nicole Bansal, June 01, 2023

See how companies in various industries are harnessing generative AI to uncover actionable insights and transform their operations.

See how Viable's integration with Zendesk provides a comprehensive solution that quickly identifies pain points and increases customer satis

Zendesk + Viable: Streamlining Customer Support with Advanced Text Analysis

Nicole Bansal, May 23, 2023

See how Viable's integration with Zendesk provides a comprehensive solution that quickly identifies pain points and increases customer satis

Looking to effectively understand and action multilingual feedback? The right text analysis software powered by generative AI can help.

How to Analyze Multilingual Customer Feedback with Text Analysis Software

Nicole Bansal, May 17, 2023

Looking to effectively understand and action multilingual feedback? The right text analysis software powered by generative AI can help.

See how SaaS companies can boost their CSAT score, enhancing customer satisfaction and retention.

How SaaS Companies Can Improve Their CSAT Scores

Nicole Bansal, May 12, 2023

See how SaaS companies can boost their CSAT score, enhancing customer satisfaction and retention.

Top Text Analysis Tools for 2023

Nicole Bansal, May 11, 2023

Discover the top text analysis tools for 2023 to extract valuable insights from unstructured qualitative data.

Learn how to create an AI-powered VoC program to help you build a customer-centric organization using generative AI.

How to Create a Voice of the Customer Program with the Help of AI

Nicole Bansal, May 10, 2023

Learn how to create an AI-powered VoC program to help you build a customer-centric organization using generative AI.

Uncover breakthrough approaches to the analysis of qualitative research in product development using AI-powered tools for deeper insights.

Breakthrough Approaches to Analysis of Qualitative Research in Product Development

Nicole Bansal, May 08, 2023

Uncover breakthrough approaches to the analysis of qualitative research in product development using AI-powered tools for deeper insights.

Discover the benefits of analyzing customer support tickets using generative Artificial Intelligence (AI) tools.

Analyzing Customer Support Tickets: How AI Is Streamlining the Process

Nicole Bansal, April 27, 2023

Discover the benefits of analyzing customer support tickets using generative Artificial Intelligence (AI) tools.

Discover how AI-driven analysis of CSAT data can help your business transform customer satisfaction scores into actionable insights.

How to Turn CSAT Data into Actionable Insights with the Help of AI

Nicole Bansal, April 25, 2023

Discover how AI-driven analysis of CSAT data can help your business transform customer satisfaction scores into actionable insights.

This comprehensive guide explores a modern approach to customer touchpoint analysis, leveraging cutting-edge AI tools for valuable insights.

A Modern 6-Step Guide for Customer Touchpoint Analysis

Nicole Bansal, April 20, 2023

This comprehensive guide explores a modern approach to customer touchpoint analysis, leveraging cutting-edge AI tools for valuable insights.

Learn how to analyze survey results efficiently and effectively using generative analysis tools with this comprehensive guide.

How to Analyze Survey Results with the Help of Generative Analysis Tools

Nicole Bansal, April 18, 2023

Learn how to analyze survey results efficiently and effectively using generative analysis tools with this comprehensive guide.

Learn how to optimize your product management strategy by using powerful voice of the customer (VoC) methodologies alongside generative AI.

Power Up Your Product Management Strategy with These Voice of the Customer Methodologies

Nicole Bansal, April 17, 2023

Learn how to optimize your product management strategy by using powerful voice of the customer (VoC) methodologies alongside generative AI.

Learn about the most common traditional sentiment analysis challenges and how modern generative analysis tools help companies overcome them.

Top 9 Challenges of Traditional Sentiment Analysis

Nicole Bansal, April 12, 2023

Learn about the most common traditional sentiment analysis challenges and how modern generative analysis tools help companies overcome them.

Discover how AI data analysis revolutionizes product management by providing valuable insights into customer needs and behavior.

Harnessing the Power of AI Data Analysis in Product Management

Nicole Bansal, April 10, 2023

Discover how AI data analysis revolutionizes product management by providing valuable insights into customer needs and behavior.

Learn how we helped this business analyze, understand, and improve their Net Promoter Score by leveraging AI.

Case Study: Boosting Your NPS with AI-Powered Data Analysis

Nicole Bansal, April 07, 2023

Learn how we helped this business analyze, understand, and improve their Net Promoter Score by leveraging AI.

Discover how OpenAI's newest model will affect the natural language processing (NLP) landscape.

GPT-4: What to Expect from the Next-Generation Language Model

Nicole Bansal, April 05, 2023

Discover how OpenAI's newest model will affect the natural language processing (NLP) landscape.

Discover how businesses are understanding their customers’ opinions, emotions and experiences on a deeper level in less time.

Get To Know Your Customers Better with Qualitative Analysis Methods

Nicole Bansal, April 03, 2023

Discover how businesses are understanding their customers’ opinions, emotions and experiences on a deeper level in less time.

The combo of Gong and Viable can help you analyze thousands of meetings on a scale that exceeds human performance.

Gong + Viable: The ultimate guide to analyzing meeting transcripts at scale

Nicole Bansal, March 28, 2023

The combo of Gong and Viable can help you analyze thousands of meetings on a scale that exceeds human performance.

Learn how sentiment analysis tools powered by GPT-4 can help you better understand your customers' needs and reduce customer churn.

How Modern Sentiment Analysis Tools Can Reduce Customer Churn

Nicole Bansal, March 23, 2023

Learn how sentiment analysis tools powered by GPT-4 can help you better understand your customers' needs and reduce customer churn.

Dan Erickson, CEO of Viable, discusses how he came up with the idea for Viable, how the AI benefits businesses, and his plans to scale.

Leveraging AI to Analyze Customer Feedback: Q&A with Daniel Erickson, CEO of Viable

Daniel Erickson, March 22, 2023

Dan Erickson, CEO of Viable, discusses how he came up with the idea for Viable, how the AI benefits businesses, and his plans to scale.

Learn about what unstructured data is, how it's collected, and why it's important for understanding customer behavior.

Unlock the “Why” by Analyzing Unstructured Data

Nicole Bansal, March 17, 2023

Learn about what unstructured data is, how it's collected, and why it's important for understanding customer behavior.

Learn how AI can help you improve your Net Promoter Score (NPS) in this this comprehensive piece.

How Using AI to Understand Your Net Promoter Score Will Help Your Business

Nicole Bansal, March 16, 2023

Learn how AI can help you improve your Net Promoter Score (NPS) in this this comprehensive piece.

Explore strategies to incorporate GPT-4 into your business workflows with careful planning and preparation.

Preparing Your Business for GPT-4: Tips and Strategies

Nicole Bansal, March 14, 2023

Explore strategies to incorporate GPT-4 into your business workflows with careful planning and preparation.

Learn how sentiment analysis can help gain a better understanding of your target market and improve their customer experience.

What is Sentiment Analysis and How Can it Help Your Business?

Nicole Bansal, March 07, 2023

Learn how sentiment analysis can help gain a better understanding of your target market and improve their customer experience.

Find out more about the best sentiment analysis tools currently available and how they work.

Best Tools for Sentiment Analysis

Nicole Bansal, March 07, 2023

Find out more about the best sentiment analysis tools currently available and how they work.

Here are seven real-world qualitative data sources that most e-commerce companies overlook, but AI can analyze.

7 Key Data Sources E-Commerce Brands Should Never Overlook

Nicole Bansal, March 01, 2023

Here are seven real-world qualitative data sources that most e-commerce companies overlook, but AI can analyze.

Learn how AI is helping companies build a more customer-obsessed culture, and ultimately driving higher retention rates and revenue.

5 Ways to Build a Customer-Obsessed Culture

Nicole Bansal, February 15, 2023

Learn how AI is helping companies build a more customer-obsessed culture, and ultimately driving higher retention rates and revenue.

Learn how generative AI helps go beyond traditional qualitative data analysis to deliver deeper insights.

Generative analysis vs. traditional data analysis: What’s the difference?

Nicole Bansal, February 07, 2023

Learn how generative AI helps go beyond traditional qualitative data analysis to deliver deeper insights.

We're fine-tuning GPT-4 to create an AI that transforms the previously manual process of qualitative data analysis.

Revolutionizing Sentiment Analysis with GPT-4: Part 2

Sebastian Barbera, January 26, 2023

We're fine-tuning GPT-4 to create an AI that transforms the previously manual process of qualitative data analysis.

How can you effectively tap into your company's most valuable and underutilized resource without a ton of time or resources?

How Product Managers Can Iterate Using Customer Feedback

Nicole Bansal, January 24, 2023

How can you effectively tap into your company's most valuable and underutilized resource without a ton of time or resources?

Learn how AI empowers you to make faster data-driven decisions while also increasing organizational efficiency.

5 Ways AI Can Help Product Managers Make Better Data-Driven Decisions

Nicole Bansal, January 11, 2023

Learn how AI empowers you to make faster data-driven decisions while also increasing organizational efficiency.

Revolutionizing Sentiment Analysis with GPT-4: Part 1

Sebastian Barbera, November 18, 2022

We're fine-tuning GPT-4 to create an AI that transforms the previously manual process of qualitative data analysis.

Elon Musk's “Twitter Complaint Hotline" got 107,000 replies. Our AI analyzed them to help his lean product team build Twitter 2.0.

The 7 Features Twitter Users Requested from Elon Musk’s Complaint Hotline

Nicole Bansal, November 18, 2022

Elon Musk's “Twitter Complaint Hotline" got 107,000 replies. Our AI analyzed them to help his lean product team build Twitter 2.0.

Learn about the AI model that has captured more attention than any other, and how you can leverage it in your day-to-day work.

A Beginner's Guide to GPT-3

Nicole Bansal, November 14, 2022

Learn about the AI model that has captured more attention than any other, and how you can leverage it in your day-to-day work.

The word “AI” conjures all sorts of imagery, but we think of ours as personable “team,” with seven different teammates who comprise it.

If our AI took a personality test

Nicole Bansal, November 10, 2022

The word “AI” conjures all sorts of imagery, but we think of ours as personable “team,” with seven different teammates who comprise it.

Our AI gave this consulting firm a deep understanding of their employee experience while saving time & money, without a single spreadsheet.

Understanding feedback with AI: How to analyze open-ended survey responses

Nicole Bansal, November 01, 2022

Our AI gave this consulting firm a deep understanding of their employee experience while saving time & money, without a single spreadsheet.

Discover our Generative Analysis Platform, a new type of software that uses AI to analyze unstructured data and extract insights.

The Struggle is Real: Too Much Feedback Data and Not Enough Resources to Analyze It

Nicole Bansal, September 28, 2022

Discover our Generative Analysis Platform, a new type of software that uses AI to analyze unstructured data and extract insights.

Learn about the 7 steps of qualitative data analysis, and how to automate the process so you can focus on what matters – your customers.

How to simplify your process for analyzing customer feedback

Nicole Bansal, September 20, 2022

Learn about the 7 steps of qualitative data analysis, and how to automate the process so you can focus on what matters – your customers.

Viable’s natural-language reports are a critical linchpin in how Latch analyzes customer feedback—and provide significant time savings.

How Viable’s data analysis saves Latch’s product team 936 hours a year

Nicole Bansal, September 06, 2022

Viable’s natural-language reports are a critical linchpin in how Latch analyzes customer feedback—and provide significant time savings.

We scraped 5K+ Nest App reviews to see what insights our AI would find. The result: a clear, human-like analysis of what users love & hate.

Analyzing feedback using AI: Nest app product reviews

Nicole Bansal, August 30, 2022

We scraped 5K+ Nest App reviews to see what insights our AI would find. The result: a clear, human-like analysis of what users love & hate.

We analyzed App Store and Play Store app reviews from 10 leading retailers…

Retail app reviews report: what app reviews say about top retail apps

Viable Team, February 15, 2022

We analyzed App Store and Play Store app reviews from 10 leading retailers…

Our goal at Viable is to create the world’s first fully autonomous customer data analyst. With our feedback reports system...

Why we chose GPT-3 embeddings for the clustering behind our feedback reports

Sebastian Barbera, February 01, 2022

Our goal at Viable is to create the world’s first fully autonomous customer data analyst. With our feedback reports system...

Feedback analysis is the process of figuring out what customers think about your product. It involves collecting customer feedback...

A guide to customer feedback analysis

Viable Team, January 18, 2022

Feedback analysis is the process of figuring out what customers think about your product. It involves collecting customer feedback...

Call transcripts from recorded customer conversations, meetings with prospective customers, research interviews, or even conference calls...

How to analyze call transcripts

Viable Team, January 06, 2022

Call transcripts from recorded customer conversations, meetings with prospective customers, research interviews, or even conference calls...

Viable, the qualitative AI company, has launched a new Feedback Analysis Report...

Introducing the Feedback Analysis Report

Viable Team, December 14, 2021

Viable, the qualitative AI company, has launched a new Feedback Analysis Report...

Onboarding a new product management colleague is a source of both excitement and anxiety. You’re excited they’ll be able to help with...

Onboarding a new product manager? Let them dive into structured customer feedback

Viable Team, December 07, 2021

Onboarding a new product management colleague is a source of both excitement and anxiety. You’re excited they’ll be able to help with...

UX research leads Cindy Alvarez (GitHub), Celeste Ridlen (Airbnb), Vanessa Van Schyndel (Figma), and Grace Vorreuter (GitHub) shared top…

The customer research most likely to lead to growth

Viable Team, October 20, 2021

UX research leads Cindy Alvarez (GitHub), Celeste Ridlen (Airbnb), Vanessa Van Schyndel (Figma), and Grace Vorreuter (GitHub) shared top…

Is learning what your customers think always worth the investment? Surprisingly, not everyone's convinced. Find out why...

On demand webinar: the customer research most likely to grow your business

Viable Team, October 14, 2021

Is learning what your customers think always worth the investment? Surprisingly, not everyone's convinced. Find out why...

Getting feedback data into Viable for analysis is easy: you can connect Zendesk, Delighted, Intercom, and Front directly in just two...

Use Zapier integrations to automate qualitative analysis with Viable

Viable Team, October 12, 2021

Getting feedback data into Viable for analysis is easy: you can connect Zendesk, Delighted, Intercom, and Front directly in just two...

Today we announced that we raised $3.9 million in pre-seed and seed funding to automate qualitative analysis for businesses.

We raised funding to automate qualitative analysis!

Viable Team, September 16, 2021

Today we announced that we raised $3.9 million in pre-seed and seed funding to automate qualitative analysis for businesses.

A leaky bucket in business lingo means you’re losing customers. Every company has some customer churn. A significant amount of churn can...

Churn analysis: a practical guide

Viable Team, September 08, 2021

A leaky bucket in business lingo means you’re losing customers. Every company has some customer churn. A significant amount of churn can...

If you’re thinking about building a GPT-3 app, this overview of how we did it might be useful. We cover how GPT-3 has been core to Viable…

Why we built a GPT-3 app

Viable Team, September 01, 2021

If you’re thinking about building a GPT-3 app, this overview of how we did it might be useful. We cover how GPT-3 has been core to Viable…

Text analysis is the process of identifying meaning from text in a methodical way. It’s often done with sophisticated algorithms and…

A business guide to text analysis

Viable Team, August 16, 2021

Text analysis is the process of identifying meaning from text in a methodical way. It’s often done with sophisticated algorithms and…

One of the fastest growing fields in business is user experience research. Why? Because more companies are developing a voice...

A practical guide to user experience research

Viable Team, August 10, 2021

One of the fastest growing fields in business is user experience research. Why? Because more companies are developing a voice...

In part 1 of our guide on how to analyze customer surveys, we covered why customer surveys matter, what they look like, and how to set...

How to analyze survey data - part 2

Viable Team, July 15, 2021

In part 1 of our guide on how to analyze customer surveys, we covered why customer surveys matter, what they look like, and how to set...

Feedback loops—what your customers think, feel, or do as they interact with your product—are critical to product development and business…

How to analyze survey data - part 1

Viable Team, July 14, 2021

Feedback loops—what your customers think, feel, or do as they interact with your product—are critical to product development and business…

A sample of ~800 questions asked in Viable by more than 60 companies told us what companies most want to know from their customers.

How companies analyze customer feedback

Viable Team, June 11, 2021

A sample of ~800 questions asked in Viable by more than 60 companies told us what companies most want to know from their customers.

I’m Jeff Erickson. I’m the chief product officer at Viable and also the co-founder. I’m based in Napa, California. We’re actually...

Jeff Erickson, chief product officer and co-founder of Viable

Viable Team, June 03, 2021

I’m Jeff Erickson. I’m the chief product officer at Viable and also the co-founder. I’m based in Napa, California. We’re actually...

Customer-centric companies want to shorten feedback loops as product release cycles get shorter and shorter. How can businesses get…

Shorten feedback loops with immediate insights from customer feedback

Viable Team, May 26, 2021

Customer-centric companies want to shorten feedback loops as product release cycles get shorter and shorter. How can businesses get…

Your customers are talking to you. How do you get your entire organization to listen? To adopt a voice of the customer approach, you’ll…

Five ways to build a voice of the customer mentality

Viable Team, May 26, 2021

Your customers are talking to you. How do you get your entire organization to listen? To adopt a voice of the customer approach, you’ll…

I’m Dan, CEO and co-founder of Viable, an analytics tool for getting immediate insights out of customer feedback. I grew up in Portland…

Dan Erickson, CEO and co-founder of Viable

Viable Team, May 24, 2021

I’m Dan, CEO and co-founder of Viable, an analytics tool for getting immediate insights out of customer feedback. I grew up in Portland…

Sales and marketing teams are great at doing user research with future customers. Sales teams use online forms to see if there's a good...

Your waitlist, onboarding, and free trial are perfect for doing user research

Viable Team, April 21, 2021

Sales and marketing teams are great at doing user research with future customers. Sales teams use online forms to see if there's a good...

Viable is designed to address the problem of too much qualitative feedback and not enough time to read through it all.

How Viable works: productizing GPT-3 and in-house systems for automated text analysis

Viable Team, April 14, 2021

Viable is designed to address the problem of too much qualitative feedback and not enough time to read through it all.

Your customers share their feedback with you via surveys, support requests, chatbot interactions, social media engagement, and app store...

How support requests and product feedback work together

Viable Team, April 07, 2021

Your customers share their feedback with you via surveys, support requests, chatbot interactions, social media engagement, and app store...

My cofounder and I have been building products for the better part of 15 years now. From starting a consulting agency at the age of 18...

Why we built Viable

Daniel Erickson, March 18, 2021

My cofounder and I have been building products for the better part of 15 years now. From starting a consulting agency at the age of 18...

As a product manager, you aim to be data driven in your product decisions and you want customer insights to inform your strategy. When...

4 ways product managers can use qualitative data in customer feedback

Viable Team, March 01, 2021

As a product manager, you aim to be data driven in your product decisions and you want customer insights to inform your strategy. When...

What do customers love—and hate—about your products? Where are they most likely to give up during the ordering process? How does the...

A starter guide for customer insights analysis

Viable Team, February 19, 2021

What do customers love—and hate—about your products? Where are they most likely to give up during the ordering process? How does the...

The quality of your customer experience can make or break your company. Today nearly three-quarters of U.S. consumers say they consider...

3-part framework for tackling customer complaints

Viable Team, February 16, 2021

The quality of your customer experience can make or break your company. Today nearly three-quarters of U.S. consumers say they consider...

Qualitative data adds rich context to any decision-making process, in ways that quantitative data cannot. But it has to be structured...

How advanced language models will help us be more customer-centric

Viable Team, February 08, 2021

Qualitative data adds rich context to any decision-making process, in ways that quantitative data cannot. But it has to be structured...

Closing deals is much easier when you know what current customers value most. Your current customers’ positive experiences are strong...

How sales and customer success teams use Viable

Viable Team, January 13, 2021

Closing deals is much easier when you know what current customers value most. Your current customers’ positive experiences are strong...

Customer support teams are frequently asked by their colleagues to answer all kinds of questions about customers. The questions can get…

How customer support teams use Viable

Viable Team, January 13, 2021

Customer support teams are frequently asked by their colleagues to answer all kinds of questions about customers. The questions can get…

Product managers and marketers do their best work when they understand customers well. Customer research studies are great for learning…

How product managers and marketers use Viable

Viable Team, January 13, 2021

Product managers and marketers do their best work when they understand customers well. Customer research studies are great for learning…