Growth-minded companies recognize the value in asking for feedback from customers, partners, and employees. But listening, understanding, and extracting actionable insights from that feedback poses a significant challenge.
In today’s data-driven world, quantitative data is highly valued. But 80 to 90% of customer data remains unappreciated or underutilized because it is qualitative in nature. This data includes everything from customer support interactions to product reviews and call transcripts to satisfaction surveys – vital feedback that informs the future of your product or experience. Until recently, the process for analyzing customer feedback was entirely manual, painstaking, and time-intensive – a daunting task that requires significant time and resources.
Thankfully, there’s now a simpler way to unlock insights from your data. Introducing the Generative Analysis Platform: The Future of Qualitative Data Analysis
A Generative Analysis Platform (GAP) is a new type of software that harnesses the power of AI and Natural Language Processing to analyze massive streams of unstructured data and extract actionable insights into easy-to-understand reports that read like a human spent days building them. A GAP empowers Product, Customer Experience, Research, and HR teams to deeply understand the needs of their audience so they can optimize experiences accordingly.
With a Generative Analysis Platform, you can:
Unstructured feedback is your company’s most valuable resource. Turn it into your competitive advantage by actively listening with a Generative Analysis Platform.
*Source: MIT Sloan