Top Generative AI Tools for Product, Customer Experience, and HR

See how professionals in a range of industries are using the top generative AI tools to streamline product development, enhance the voice of the customer, and transform employee engagement.
Nicole Bansal
Nicole Bansal, June 08, 2023

The age of generative AI is here. This new technology has been making waves across various industries and job roles, transforming the way we approach tasks and solve problems. Whether it’s product management, customer experience, or HR operations, a variety of innovative tools are helping professionals become more efficient, gain insights, and improve their strategic capabilities.

Product managers: Streamlining product development

Product managers sit at the intersection of business, technology, and user experience. They need to maintain a deep understanding of the market and customer needs while managing complex product development processes. Generative AI tools can help product managers streamline their workflows, provide actionable customer insights, and drive product innovation.


Viable is a first-of-its-kind AI tool that transforms the complicated and manual process of understanding user feedback to inform product roadmaps. Gone are the days of word clouds and spreadsheets shorted by simple volume count. Viabe uses advanced AI to deliver in-depth insights quickly and efficiently, simplifying how product managers handle unstructured data and eliminating the need for manual analysis. The AI not only aggregates and organizes customer feedback from across multiple channels, but also interprets it in a human-like manner, enabling product managers to make informed decisions faster.

As a PM, you can tell Viable’s AI what your report objective is on a weekly basis, so the AI surfaces the most pressing insights accordingly. For example, if you need to understand factors contributing to churn in the enterprise segment or uncover which features are most requested by your NPS promoters, Viable’s metadata analysis can surface precise insights related to your objective. With Viable, product managers can focus on delivering value to customers, knowing that the tedious task of data analysis is in capable AI hands.

OpenAI's ChatGPT

At the forefront of generative AI tools for product managers is OpenAI's ChatGPT. This language model is designed to generate human-like text, making it an invaluable tool for tasks like drafting detailed product descriptions, crafting effective marketing strategies, or simulating intricate user interactions. ChatGPT shines in brainstorming sessions too, as it can generate ideas based on given prompts, stimulating creative thinking and fostering innovation. The versatility of ChatGPT makes it a staple in the product manager's toolkit, transforming how they approach their daily tasks and strategic initiatives.


Collato takes a different approach. As an AI-powered collaborative workspace, it facilitates the creation and management of product-related documents. It’s an essential tool for product managers who need to efficiently gather, manage, and make sense of a plethora of information—from new product ideas and customer feedback to detailed market research. Collato's intuitive interface and advanced features make it easy to keep track of various data points, ensuring that valuable insights never fall through the cracks.


The ability to listen to your customers is fundamental for product managers. Sprig, an AI-based research platform, specializes in gathering and summarizing customer feedback in real-time. It provides product managers with an easier to digest report that can steer product development in the right direction once a product manager has done their analysis. With Sprig, product managers can collect and summarize feedback to stay in tune with their customers and ensure their products are continuously improved.

Customer experience professionals: Enhancing the voice of the customer

In the realm of customer experience, understanding the voice of the customer is paramount. Generative AI tools can help professionals in this field better analyze customer feedback, predict their behavior, and personalize their interactions.

Speak Ai

Speak Ai is another powerful tool for customer experience professionals. It collects and analyzes customer feedback across multiple channels, providing a holistic view of customer sentiment, behavior, and preferences. With real-time insights from SpeakAi, customer experience professionals can stay ahead of customer concerns, swiftly addressing issues and capitalizing on opportunities to enhance the customer experience.

Go Transcribe

Go Transcribe is a useful tool that leverages AI for transcribing audio and video content into text. As a customer experience professional, a crucial part of your job involves mining insights from customer interactions, many of which occur via calls or videos. With GoTranscribe, you can seamlessly convert these verbal interactions into written transcripts for detailed analysis. The platform is designed with an advanced speech recognition engine that delivers fast, accurate transcriptions. This helps you gain timely insights from customer interactions and work proactively to address customer needs.


Viable stands out as an advanced text analysis tool that can be used in a variety of situations - including dissecting and understanding customer feedback from support tickets, surveys, emails, Slack, meeting transcripts, or virtually any text-based data source. It goes beyond mere data collection—Viable automatically categorizes and tags feedback, highlights key themes, and uncovers powerful insights with detailed analysis including urgency level, churn risk, profiles of the users delivering that feedback, and more. It sifts through vast amounts of data to find the nuggets of wisdom that can inform strategic decision-making and reduce support interactions. With Viable, customer experience professionals can gain a deeper understanding of their customers, driving improvements that truly resonate with their audience.

HR managers: Transforming people operations and elevating employee engagement

Generative AI tools can also play a pivotal role in HR operations, helping HR managers streamline recruitment, improve employee engagement, and enhance decision-making.


Harver, an AI-powered recruitment platform, automates the pre-employment screening process. It matches candidates to jobs based on a combination of skills, personality, and job requirements. With Harver, HR managers can make data-driven hiring decisions, ensuring the right fit for both the candidate and the organization. It transforms the hiring process, making it more efficient and less prone to human bias.

Phenom People

Phenom People takes a comprehensive approach to talent management with its AI-based platform. It personalizes and automates the recruitment process, improving candidate engagement and creating a positive candidate experience. With this platform, HR managers can streamline their workflows, from creating personalized job recommendations to gaining insights into talent analytics. Phenom People helps HR managers stay on top of their recruitment game, ensuring they attract and retain top talent.


Eightfold takes a different tack, using AI to understand, engage, and retain top talent. Its AI-driven talent intelligence platform provides insights into candidate skills and potential, and it enables personalized engagement with both potential and current employees. More than that, Eightfold recommends learning and development pathways for employees, fostering a culture of growth and continual learning. With Eightfold, HR managers can not only make better hiring decisions but also ensure their talent pool remains vibrant and engaged.

Making the most of the top generative AI tools

In a world where the amount of data we generate is growing exponentially, generative AI tools offer a valuable means to make sense of this information and use it to inform decision-making. Whether you're a product manager looking to understand your customers' needs better, a customer experience professional trying to enhance the voice of the customer, or an HR manager aiming to streamline HR processes, generative AI tools have something to offer.

Regardless of your role, the key to leveraging these tools effectively is to have a clear understanding of your needs and goals. Once you have this, you can choose the tool that best fits your requirements and explore ways to integrate it into your workflows. Keep in mind that while these tools can provide significant benefits, they're meant to augment human capabilities—not replace them. They should be used in conjunction with your expertise and judgment to achieve the best results.

Curious to see how you can leverage the power of generative AI to understand your customers on a deeper level? Try a demo today.

Nicole Bansal
Nicole Bansal, June 08, 2023
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