The Role of AI in Data-Driven Product Management

See how AI tools like Viable are giving product managers an edge, enabling them to make precise decisions aligned with customer needs.
Nicole Bansal
Nicole Bansal, July 18, 2023

Recent breakthroughs in artificial intelligence (AI) have had a profound effect on all kinds of knowledge work. Product management in particular, a role traditionally reliant on human intuition and experience, has been dramatically enhanced by AI's ability to harness and interpret vast data sets. This capability has given product managers an edge, enabling them to make precise, data-driven decisions that are aligned with customer needs and preferences.

In this blog post, we’ll delve deep into the role of AI in data-driven product management, exploring its benefits, real-world applications, and future implications.

AI is redefining product management

Product management is a complex field that requires a delicate balance of strategic thinking, market understanding, and customer empathy. At its core, it's about making strategic decisions that align the product's direction with the needs of the market and the customers.

In the past, product managers relied heavily on their gut feelings and anecdotal evidence to guide their decisions. They would often draw on their past experiences, industry knowledge, and personal interactions with customers to make predictions about market trends, customer needs, and the potential success of different product features. While these methods have their merits, they also have significant limitations.

Firstly, intuition and experience are inherently subjective and can be influenced by personal biases. This can lead to decisions that are not fully aligned with the actual needs and preferences of the customers. Plus, relying on anecdotal evidence can limit the scope of key marketing insights—no one can interact with every customer or have experience with every possible scenario. This can lead to a narrow view of the market, which can result in missed opportunities or misguided decisions.

However, the advent of modern tools has ushered in a new era of data-driven decision-making in product management. With the ability to collect, process, and analyze vast amounts of data, product managers now have the opportunity to make decisions based on concrete, objective data rather than just their intuition and experience.

AI-powered applications are at the forefront of this transformation. With their ability to process vast amounts of data and generate actionable insights, they are the perfect tools for product managers. They can analyze customer behavior, market trends, and product performance at a scale and depth that would be impossible for a human to achieve, allowing product managers to eliminate guesswork and reduce the risk of bias.

Moreover, AI-powered applications can provide insights in real-time, allowing product managers to respond quickly to changes in the market or customer behavior. They can also predict future trends, giving product managers a head start in adapting their product strategy.

While intuition and experience will always have a place in product management, AI is transforming the field.

How Viable’s AI supports data-driven product management

Viable is a powerful tool that leverages the capabilities of AI, specifically GPT-4, to provide deep analysis of unstructured feedback at scale. Here are some of the ways it can help product managers do their jobs better:

Spend more time strategizing and less time crunching numbers

One of the key benefits of Viable is its ability to save time especially when conducting customer research. Traditional methods of analyzing qualitative data can be incredibly manual and time-consuming. Viable's AI capabilities automate this process, enabling product managers to find the needles in the haystack easily and efficiently. This automation allows them to spend less time on data analysis and more time on strategic decision-making and product development.

Gain deep, contextual insights that traditional tools miss

Viable’s AI goes beyond simple keyword detection and word bubbles—it dives deep into what your customers are really saying, picking up on subtleties like nuance and sarcasm. It identifies the most important compliments, complaints, questions, and requests, and sorts them by volume and urgency. It then tracks changes over time and provides a summary, urgency score, product sub-themes, user profiles, and more.

Speed up your decision-making

With Viable, product managers can make data-driven decisions faster. There's no need for SQL queries or pivot tables. Once the data is synced, Viable's AI takes care of the hard part, providing human-level analysis that can guide strategic decisions. This capability can significantly speed up the decision-making process, enabling product managers to respond quickly to customer feedback and market changes.

Versatility and scalability for businesses of all shapes and sizes

Viable is not just for product managers. It can be used to analyze a variety of data, including sales call transcripts, customer support tickets, market research, and employee surveys. The platform includes unlimited seats and integrations at every tier, making it a scalable solution for companies of all sizes. All that's needed to get started is 500 data points.

Understand your customers on a whole new level

Viable's AI uses customer traits and metadata to run deep analysis and make recommendations. It provides details on the people discussing each theme, including information such as NPS scores, customer tiers, region, and more. This can provide valuable insights into customer behavior and preferences, guiding product development and marketing strategies.

Always secure and reliable

Data security is a top priority for Viable. The platform is SOC 2 Type 2 certified and offers automated PII redaction. The Viable service team is also responsive to custom data management requests, ensuring that product managers can work with confidence knowing their data is secure.

See more impactful results

Viable's platform empowers product managers to deeply understand their audience and track weekly changes based on real-world actions. Customers use Viable's insights to increase NPS, reduce support ticket volumes, optimize product time-to-market, and save on operating costs by automating feedback analysis. The natural-language reports generated by Viable are filled with deep analysis and actionable insights, providing product managers with the information they need to drive improvements in their offerings.

Preparing for the future of data-driven product management

As AI continues to evolve, its role in product management is likely to grow. Product managers will need to stay abreast of these developments and learn how to leverage these tools effectively. With Viable, you can be confident that you’re on the cutting edge.

Product managers who are able to leverage the power of AI will be well-positioned to drive their products and their companies to success in the digital age. Get started today and see how you can take your product management game to the next level with Viable.

Nicole Bansal
Nicole Bansal, July 18, 2023
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