Short sprints and tight budgets don’t have to limit the role of user research.
Companies notoriously don’t talk with customers enough because of time constraints, stretched research budgets, or the lack of a customer-centric culture.
Despite these challenges, you, as a customer researcher, advocate building a habit of using customer insights across the business. You encourage the use of helpdesk tickets, social media, app store reviews, NPS surveys, product feedback comments, and customer calls to inform projects with short sprints or limited budgets. But distilling insights from these datasets is manual and disjointed work, which slows you down when deadlines are tight.
Viable clears that bottleneck by doing the time-consuming sorting, tagging, and counting of feedback per category. Our sophisticated AI engine assigns categories like top customer complaints or most frequent customer requests. We help you save time while providing accurate, data-backed insights so you can help your organization adopt a more user-centric mindset.
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