Get the insights you’ve been missing from half your data.

Prioritize product decisions with a methodical and structured view of the “why” behind the “what” of customer actions.
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Using customer feedback in an ad hoc way isn’t good enough.

You might find yourself reacting to customer feedback every time it’s posted to Slack, or relying on customer feedback anecdotes from the top of the customer feedback pile without a true sense of its depth.

You work closely with customer support but they don’t have the resources to maintain either the continuous or targeted insights you need. As a product professional, you want feedback loops to be comprehensive, consistent, and methodical.

At Viable we use advanced NLP models to structure qualitative data so you can use it the way you use quantitative data. Our easy interface sets us apart from other NLP tools because we think teams should be both rigorous and nimble.
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Build products your customers want to use.

Use the insights hidden in qualitative customer feedback to know what makes users happy, frustrated, empowered, or productive. Build based on those findings to increase customer satisfaction, decrease churn, and meet your company’s goals.
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Instill a habit of user insights using data you already get.

Know how users are reacting to product changes every time. Don’t wait weeks for survey responses to be tagged and analyzed manually. Our AI engine automates analysis immediately so you can make product decisions faster.
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Measure what matters most based on customer complaints and compliments.

Our best-in-class AI sorts each piece of feedback by going beyond sentiment analysis: we group feedback into useful categories like complaints, compliments, requests, and questions, with industry-leading accuracy.
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Get everyone on the same page.

Give your whole product team—and cross-functional colleagues—access to the same insights, from the same data, backed by the same logic. No technical skills needed, just the ability to read plain language and ask questions.
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Ready to use your qualitative data to build stronger product roadmaps?
Our product experts are happy to show your product experts how to get rigorous qualitative insights. Book a demo to see how our qualitative AI works with your data.
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